The Genesis wears Prada…
Jul 6th, 2009 by Thomas Rosquin
The 2009 Hyundai Genesis is a site to behold. Beautiful, sleek lines and muscular shoulders, innovative technology and superior engineering make this vehicle a work of art.
To further embellish their masterpiece, Hyundai partnered with the world renowned Prada Design Center of Italy.
But don’t expect to see a Prada wearing Hyundai Genesis on any runways near you.
Only three Genesis Prada models have been created. Two of the vehicles will be auctioned off for charity and one will be kept by Hyundai for nostalgia’s sake.
source:http://worldwide.hyundai.com/web/News/View.aspx?idx=175&nCurPage=1&strSearchColunm=&strSearchWord=&ListNum=114
mmm looks uber sexy. Some really nice touches. Its a shame collaborations don’t happen more often.
Talk about RE-INVENTING a brand! I remember when the Genesis first came out I was -like- HYUNDAI??? C’mon! You gotta love it when a small car maker comes along & blows the lid out of good design without charging an arm & a leg for it (love Tesla but the price tag hurts). Now, PRADA???!!! Way to go go, Hyundai! Fashionistas just got a new ride!
The Sonata and the Veracruz made me rethink about the Hyundai brand and then came the Genesis.. I really like this car.