Hyundai Motor Company had HKS USA Inc. create a high performance Genesis Coupe 2.0T for the Specialty Equipment Market Association (SEMA) show. HKS is the leading manufacturer of premium performance parts and is the second company to join Hyundai for the SEMA show. The Genesis Coupe already has a great chassis, rear-wheel drive, aggressive styling and design, and a charged up engine but these qualities provide the perfect opportunity for HKS to maximize the Coupe’s performance.
The new Coupe will showcase functional ground effects and emphasize on driver comfort and control with all HKS electronics. Some of which include, a CAMP2 which monitors up to 24 data signals from the programmable calculations for fuel cost, averaging the fuel consumption and fuel efficiency in real time. The HKS Genesis Coupe includes many new 
features like: a HKS GT Turbo upgrade engine (to maximize horsepower and torque), HKS engine intervals, HKS limited-edition turbo exhaust system, HKS Super Mega Flow Intake System, HKS Engine Management, and HKS Hipermax III with fully adjustable suspension.
Partnering with an industry leader like HKS is a excellent way for Hyundai to expand on the performance of the already great Genesis Coupe. This new vamped up Coupe is the ideal vehicle for driving enthusiasts. And the SEMA HKS Hyundai Genesis is a great car to showcase just what a Genesis can be!
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Make room for a new star on the horizon. The Hyundai Genesis has been awarded the exclusive title of 2009 North American Car of the Year. This is a first for the Korean auto Manufacturer and will most likely not be its last. The Car of the Year study was conducted by a large panel of independent automotive journalists. They evaluated the cars based on innovation, design, safety, handling, driver satisfaction and value for the dollar. Over 50 new vehicles introduced in 2008 were reviewed. The Hyundai Genesis was ranked higher than the acclaimed Volkswagen Jetta and the eagerly anticipated Ford Flex.
As the name suggests the new Genesis reflects the Hyundai evolution. Over the last two decades Hyundai has made continuous improvements, 
added innovative engineering and truly listened to what their customers want. Today the Hyundai line is synonymous with affordable quality and reliability. Safety is a key element as well, the Genesis also earned the highest 5 star safety rating from the NHTSA this year.
But don’t mistake the Genesis for just another well made sedan. This baby can hold its own against racing legends such as BMW and the Porsche Boxter with 290 horsepower, V-6 and 0 to 60mph in 5.7 seconds. Innovative technologies such as five-link front and rear suspension and adaptive front lighting (AFLS) which matches the vehicle’s turning angle for the best possible visibility, further enhance the driving experience. The ultra comfortable interior has features such as a heated and cooled driver’s seat, and a Lexicon Discrete 7.1 surround sound system previously reserved for Rolls Royce owners.
Remove the Hyundai badge and the Genesis sedan could easily be mistaken for a luxury vehicle with a price tag in the $40,000 to $50,000 range. But as always, the Hyundai price point is palatable and realistic. A breath of fresh air in the current economy. The base price for the 2009 Hyundai Genesis Sedan is around $33,000. For around $36,000 the vehicle comes with upgraded wheels, leather trim and a sunroof.
The 2009 Hyundai Genesis is a site to behold. Beautiful, sleek lines and muscular shoulders, innovative technology and superior engineering make this vehicle a work of art.
To further embellish their masterpiece, Hyundai partnered with the world renowned Prada Design Center of Italy.
But don’t expect to see a Prada wearing Hyundai Genesis on any runways near you.
Only three Genesis Prada models have been created. Two of the vehicles will be auctioned off for charity and one will be kept by Hyundai for nostalgia’s sake.
source:http://worldwide.hyundai.com/web/News/View.aspx?idx=175&nCurPage=1&strSearchColunm=&strSearchWord=&ListNum=114
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For those of you who think that a Mustang or Camaro cannot be defeated by a lowly Hyundai … prepare to be informed and enlightened. The 2010 Genesis Coupe is a new sports car from Hyundai that will blow your mind. Hyundai’s vision of the Genesis coupe will prove whether or not the Koreans can create an innovative world-class sport coupe. When you think of a Mustang usually the first thing that comes to mind is the powerful engine, similarly the Genesis coupe has an equal or better engine. 
Underneath the hood, this top of the line SE coupe is powered by a 24-valve, 3.8L V6 Lambda engine that generates 299 horsepower and 266lb.-ft. of torque. Where the Mustang need 2 more cylinders to equal this output! A 6 speed transmission sends the power into the rear wheels.
The Genesis Coupe SE includes features like: 19-inch alloy wheels, sport-tuned suspension, and Brembo brakes. The coupe also has Bluetooth capabilities, a 6-speaker audio system, keyless ignition, ABS, and leather accented steering wheel/ shifter. The Genesis coupe has both class and affordability with its estimated retail price of $22,000 and up. Watch Out Mustang! Visit Bakersfield Hyundai.
Source:
http://www.edmunds.com/insideline/do/Drives/FirstDrives/articleId=137955
http://www.uncrate.com/men/cars/coupes/2010-hyundai-genesis-coupe/
http://www.newcartestdrive.com/sneakpreview.cfm?ReviewID=199
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