Make room for a new star on the horizon. The Hyundai Genesis has been awarded the exclusive title of 2009 North American Car of the Year. This is a first for the Korean auto Manufacturer and will most likely not be its last.  The Car of the Year study was conducted by a large panel of independent automotive journalists. They evaluated the cars based on innovation, design, safety, handling, driver satisfaction and value for the dollar.  Over 50 new vehicles introduced in 2008 were reviewed.  The Hyundai Genesis was ranked higher than the acclaimed Volkswagen Jetta and the eagerly anticipated Ford Flex.

As the name suggests the new Genesis reflects the Hyundai evolution. Over the last two decades Hyundai has made continuous improvements, added innovative engineering and truly listened to what their customers want.  Today the Hyundai line is synonymous with affordable quality and reliability.  Safety is a key element as well, the Genesis also earned the highest 5 star safety rating from the NHTSA this year.

But don’t mistake the Genesis for just another well made sedan.  This baby can hold its own against racing legends such as BMW and the Porsche Boxter with 290 horsepower, V-6 and 0 to 60mph in 5.7 seconds. Innovative technologies such as five-link front and rear suspension and adaptive front lighting (AFLS) which matches the vehicle’s turning angle for the best possible visibility, further enhance the driving experience. The ultra comfortable interior has features such as a heated and cooled driver’s seat, and a Lexicon Discrete 7.1 surround sound system previously reserved for Rolls Royce owners.

Remove the Hyundai badge and the Genesis sedan could easily be mistaken for a luxury vehicle with a price tag in the $40,000 to $50,000 range.  But as always, the Hyundai price point is palatable and realistic. A breath of fresh air in the current economy.  The base price for the 2009 Hyundai Genesis Sedan is around $33,000.  For around $36,000 the vehicle comes with upgraded wheels, leather trim and a sunroof.